A surfer laying down, relaxing on their board in the waves

Workforce management (WFM)

Team Planning Software

We don’t like the intrusive ways of working and restrictions that traditional “WFM” imposes. You’re not planning for a workforce, you’re managing a community.

While responding to calls and tickets has been made easy through customer service software, planning and scheduling has been left behind with antiquated and manual approaches. These tools don’t bring out the best in teams, offer enough flexibility and are often bloated. with features that your team don’t need. We’ve experienced the pains that come with scaling a customer service team first hand, and that’s why we exist. 

We‘re on a mission to
make work more human

We believe that scheduling is the key to providing great service, and that starts with your team. Surfboard creates fairer, simpler scheduling tools without the jargon or complicated ‘expert-level’ systems you may have experienced in the past.

Happy teams

A happy team means making sure a service role is balanced and not having surfers on phones all day, every day. Fair scheduling means more than just having the right number of bums on seats. 

Happy customers

We’re built for companies that want to avoid building up a backlog and long phone wait times. We help you build schedules that have enough people online but in a balanced way that avoids burnout. 


Why Surfboard?

We call agents “surfers”. Contacts come in waves, and surfers are the ones riding these waves. We’re providing them with the tool to be able to do this: Surfboard.

Picture of Natasha Ratanshi-Stein

I’ve directly experienced scaling a support team using a combination of spreadsheets and antiquated workforce management. It isn’t good enough for customers, it isn’t good enough for teams and it makes the job of managing a support team unnecessarily difficult.

Surfboard is built to solve the most pressing problems a support team experiences. Scheduling a team whilst keeping morale high, meeting service levels, and delighting customers with quick responses, but in a way that works for everyone.

Natasha Ratanshi-Stein, Founder and CEO of Surfboard

Meet the Surfboard team

Keen to jump on board or learn more about our culture? Check out our careers page


Founder & CEO

Previously Chief of Staff at Bulb where scaling customer service was a key challenge. Prior to Bulb, Natasha was a venture capitalist after starting her career at Goldman Sachs.



Max previously worked as an in house UX designer at Close Brothers Group designing digital products across a range of sectors. Prior to this, Max worked at IBM as a design consultant.



Alex worked in the customer experience team at Bulb before becoming their first IT employee as the company grew rapidly. After leaving to complete a coding bootcamp he joined Surfboard as a junior developer.



Shannon previously worked as a product designer at Bulb. Prior to that, Shannon worked at design and innovation consultancies for global clients where she created digital products, services and experiences.



Following an undergraduate degree in Religious Studies, David trained as a Software Engineer at Flatiron School. He worked at Nando’s for a couple of years before joining Surfboard.



Sagar has worked across a variety of industries and built a range of products, from self-serve web tools, mobile apps, CRM systems and even AI bots, always focusing on applying technology to help customers better achieve their goals.


Customer success

After completing her Psychology degree, Elva worked at MyTutor as part of their operations team. During her time there she supported customers during a peak growth period imbedding the customer voice into the wider business.



After studying Computer Science, Federico worked for different start-ups and Playtech as a back-end engineer before joining Tessian as a Tech Lead for five years. Mention Rust or Age of Empires if you want to get his attention!



Adam previously helped software leaders objectively analyse productivity working as an Account Executive at BlueOptima. Before that, he led the go-to-market of an AI startup that could recognise dangerous behaviours in video feeds.



Rachel previously worked in Operations at Kry Livi, owning resource management and operations strategy for the UK market. Prior to Livi, drawing from her clinical science background, Rachel led the clinical operations at the European Sperm Bank’s London branch



Started off as a Freelancer & built a Marketing agency before moving abroad for Master’s. Passionate about ideas, making them work & creating memorable brands led by data, creativity & technology. Loves exploring London, cooking, or solo hiking when she’s not working.


Customer success

Jane previously worked with marketing and communications professionals on implementing effective strategies using external intelligence. Before this, Jane worked as a Business Development Executive at a FinTech scale-up; helping companies improve efficiency in their payment processes.



After gaining his Master’s in Marine Biology, James worked in operations and strategy roles in the energy supply and the logistics and transportation industries, before now moving into commercial operations.

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